Challenge
Parenthing it the app that becomes the parenting companion and a great aid in the process of raising children. The app recommends the best areas for improving the skills and health or your child and helps parents bring out the best in their offsprings by offering skill-based exercises, articles, and tests. Take away and challenges The most challenging part of this project was coming up with a design that would be friendly and easily accessible for parents to find solutions to their parenting challenges. We’ve solved this impediment by building clear, obvious topic-based UI. Besides the layout of the application, choosing illustrations that best convey the learnings of the topics was another thing that kept us busy. We’ve created consistent experience using color codes and illustrations that reflect the idea of the content. All the members of our team who worked on this product enjoyed building it. Some of them learned some tips and tricks that they’ve successfully applied with their children, the others understood better what it means to be a parent and what are some of the challenges that the job comes with.
Solution
Features Multiple language support Personalized articles Personalized tests Personalized exercises Printable content Launch & Maintenance Landing page SEO for the AppStore Analytics and link attributions Conducted advertising campaign on the AppStore Features showcase Personalized screening and content Everything starts with a personalized screening, all the data provided to the app does not leave the device and based on that the app recommends the best topics for your child. Search and articles All the parenting information at your fingertip, all you need to search is a topic or a problem and dive into the subject with world-class summaries build by experimented psychologists. Test and exercises Test your child in specific areas with built-in, personalized tests. All the information provided does not leave the device, and everything works beautifully both online and offline. Improve the skills of your child with personalized, domain base exercises. Some of them even come with downloadable resources that aid the process and create fun and educational activities for you and your child.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.