University Increases In Online Enrollments With Digital Marketing


Anytime Digital Marketing + Sam Houston State University
Increase Sales


250%

Increase in New Leads


30%

Decrease in Cost Per Click

Challenge

SHSU is the online campus of the esteemed Sam Houston State University. SHSU Online combines state-of-the-art advancements in distance education and instructional technologies with more than 135 years of experience in providing quality education. Their mission is to support students, faculty, and staff in learning, teaching, research, and community service through creative use of technology and distance learning and is nationally recognized for having some of the best online programs in the country. SHSU was looking to increase online enrollments and general branding for their online campus programs. They were also in need of several online advertising platforms for their strategy in addition to an agency that could manage their entire online advertising budget for the upcoming semester.

Solution

  • Inbound Marketing
  • Online Advertising

Our solution for these challenges was to create a series of 6 different PPC advertising campaigns on Google that corresponded with the programs that SHSU needed to be advertised and marketed. Additionally, we ran these ads throughout various platforms including Facebook, Instagram, YouTube, LinkedIn and retargeting as well.

Results

  • 250% Increase in New Leads
  • 30% Decrease in Cost Per Click

Branding is very important for all businesses. The concept was used for SHSU Online’s social media presence, so no matter where you find this University, you see something familiar. By utilizing multi social platforms and retargeting initiatives, the campaign had tremendous success resulting in higher online enrollments in a wide variety of programs.

Sam Houston State University

The Client
Sam Houston State University

Education Services
~3,990 Employees
Anytime Digital Marketing

The Agency
Anytime Digital Marketing

Houston, Texas
~5 Employees