Challenge
LOW RANKINGS FEW GOOGLE REVIEWS When NHS first launched, they were difficult to find on Google Maps and outranked by a national blog by the same name, a huge missed opportunity for this appointment based health practice. NHS knew they were sorely missing out.
Solution
The data doesn’t lie. SEO is a long term digital marketing strategy, but one that continues to pay off. Think of it as an investment in the future of your website. We tell clients to start expecting results in about 3 months, although some local businesses experience new organic traffic in as little as 1-2 weeks. NHS continued to see their organic website traffic increase, as shown in the above Google Analytics Acquisition Report. 4X MORE TRAFFIC WITH OUR 3 PART SEARCH OPTIMIZATION PROCESS SEO AUDIT We performed a full SEO audit to benchmark NHS’ current online presence both on and off their website, researched the competition, outlined project requirements and prioritized their SEO opportunities. SEO CONTENT STRATEGY We implemented the strategy with support from their team and reported on KPIs monthly. In our quarters working together, we saw a 10X increase in organic search traffic. CITATION LINK STRATEGY We worked on both NAP citations and a local link building plan to help get PR opportunities and backlinks to the practice’s website.
Results
• 18,000+ MONTHLY IMPRESSIONS • 1000+ MONTHLY CLICKS • Our local SEO strategy still brings in over 1000 clicks every month and 18,000+ Google SERP impressions to drive ongoing actionable insights for NHS. Our search strategy drives over 3 times more traffic than all other sources combined. We like to think that’s pretty neat.
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