Paid Social Advertising Drives Takeout/Delivery Orders
Challenge
Create a full-funnel advertising campaign tailored to distinct audience segments, overcome complex location-based targeting challenges, and expand to multilingual and new platforms like Snapchat.
Solution
Restructured campaigns into Awareness, Consideration, Conversion, and Retention stages for personalized targeting. Leveraged Facebook’s dynamic location ads to direct customers to their nearest Wingstop location. Introduced multilingual campaigns targeting English and Spanish speakers. Expanded campaigns to Snapchat for increased reach and retargeting.
Results
100M impressions generated $2M revenue generated 120,000+ takeout/delivery orders 3x ROI
Anderson Collaborative
Anderson Collaborative is a premiere growth marketing & advertising agency, driving brands to achieve unparalleled success worldwide. Renowned for our unique, tailored approach and industry-leading expertise, we've managed $575M+ in ad spend, aiding over 500 clients across 100+ industries, and generating $1.25B+ in partner revenue. Specializing in strategic planning, data-driven...
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