California Bank Of Commerce Rebranding
A Marketing Story by
AMF Media Group
about
California Bank of Commerce
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Challenge
California Bank of Commerce is a highly accomplished business bank. It has more than $1 billion in total assets after only a decade in business. But its visual appearance did not match its success. It needed a rebranding to better reflect its forward-thinking, sophisticated approach to business banking.
Solution
Following a brand assessment, AMF established a new logo and look for the bank and showcased them through a refreshed website, TV commercials, print and digital advertisements and more.
Results
The bank has noted increased customer interaction in response to the rebranding.
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