Triad Health Project
Challenge
WEBSITE EVOLUTION Triad Health Project provides important sexual health services (education, disease prevention, and treatment) to many people in central North Carolina in an effort to address the impacts of HIV. A Great Idea led a comprehensive community-centered website initiative—strategy to design, mark to digital presence —that energizes clients, donors and volunteers to create a future free from HIV.
Solution
Stepping Into the Light After a major rebranding initiative led by A Great Idea which involved identifying and implementing core strategies to lift up decades’ of work in the community, the website served as a centerpiece to share this evolution in language and commitment to speak publicly about their work. The organization had largely presented itself in subtle and frequently overlooked ways. Through an energized content strategy and bold palette, the WordPress site reflects the bravery, passion, and strength of the community THP serves. Action That Has Impact Key to ending HIV is a community that takes action. This was central to the rebranding initiative, and this perspective informed many of the decisions in the website. Strong calls to action are found at strategic locations assisting in adding clarity to the purpose and benefit of the site to users. Innovative Content Approach Rather than follow many of the existing models in nonprofit messaging, A Great Idea team introduced creative solutions and strategies to the Triad Health Project website that spoke directly to users who were looking to Get Informed, Get Tested, Get Support, or Get Involved. This language brought users to WordPress pages that were designed to connect and motivate users to their next actions. Inclusion At Its Core As a powerful strategic creative partner, A Great Idea is committed to ensuring organizations visually and textually convey messages that welcome and represent identities across the spectrum. For Triad Health Project, each website click is an opportunity to extend an open heart and a welcome to members across communities, and our team’s breadth of knowledge and commitment to equity, diversity, and inclusion is reflected in expert guidance and collaboration with each of our partners.
A Great !dea
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