Challenge
Build brand awareness Drive traffic to the store site – Specifically, get customers through to the location page on the website.
Solution
Choozle worked with Pico Digital and their client to build targetable audiences by analyzing insights gathered from their site data. Specifically, the client utilized remarketing and contextual targeting. The contextual targeting focused primarily on health – alternative and natural medicine. Each targeting tactic focused the location targeting on Colorado Springs and Pueblo DMA, as the client’s two stores are located in Trinidad and Pueblo, Colorado. Additionally, geo-targeting was placed for New Mexico and Texas based on the sales data provided by the client. SUPPORT FROM CHOOZLE The support team at Choozle has always been helpful, making sure they knew the client’s objectives and were willing to work with them to ensure those objectives were met. They are committed to helping those out in the alternative medicine space, which was great for the client when they hit hurdles trying to market responsibly. The turnaround time with the support center is fantastic – great for an agency that is responsible for responding to clients in a timely manner.
Results
CPM CPM is lower than average for other partners ($4.62) TRAFFIC Traffic originated from beyond common alternative medicine sites. TARGETED CONSUMERS Targeted consumers who may be new to alternative medicine. POTENTIAL Consumers new to the industry had more long-term potential
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