Aravilla: Senior Living


AFS WEB + Aravilla
Brand Development


225%

Increase in New Leads

Challenge

The client had an old and tired brand that needed a fresh start.

Solution

  • Corporate Identity
  • Website Creation

We worked with their marketing agency to coach them through the process of designing a brand that would work well online and help them compete in the challenging senior living market. We analyzed the competition, consulted with their photographer and copy writer, designed a fresh look for the site and used every SEO strategy to make this site organically rank well on Google.

Results

  • 225% Increase in New Leads

After the first 90 days, we knew we had succeeded! Their ROI was as follows:
New website produced 225% more client form fills (leads) over an equal 90 period for their old site
We increased visitor sessions by 77% and the number of pages viewed by each visitor increased by 28%
Time on site increased by 25%
New website achieved #3 organic ranking on Bing for their target keyword phrase
Google organic ranking for their target keyword phrase was #10 – in line with large national competitors

Aravilla

The Client
Aravilla

AFS WEB

The Agency
AFS WEB

Columbus, Ohio
~1 Employees