2FA – Product Design, Marketing, and Videos
Challenge
2FA, Inc. launched in 2006 as a software security provider, specializing in two-factor authentication (thus, 2FA). The company engaged Advertas to develop the logo and company branding, support tradeshows, develop the website, and create sales tools to equip both channel and direct sales.
Solution
Corporate branding – logo design and corporate trade dress Software product (UI/UX) design Strategy Consulting – Develop marketing strategy and annual objectives in conjunction with the co-founders Marketing Collateral – Create brochures and promotional videos for outreach to new markets Website – Design and implement website as a hub for new leads and partner support Tradeshow & Events – Design booths, provide show staff, and follow up on leads as a result of each event participation
Results
Over the years of working together, with Advertas leading marketing initiatives, 2FA grew from startup to 75% market share in the public safety vertical and 20% market share in healthcare. The company was acquired in 2016.
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