AliExpress
Challenge
Location LATAM, Europe, Russian & CIS Maximize ROAS and grow user base in Latin America
Solution
Sources Facebook, Google Adwords, Applovin, Startapp, exclusive in-app sources Platform iOS, Android
Results
187% ROAS $0.50 per install lowered CPI in LATAM to $0.50 per install Top 3 countries:Brazil reached the top 3 countries by the number of new users during our ad campaigns
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