Proper Measure Victoria
Challenge
A Real Estate Marketing business in Canada came to us to boost organic traffic, reduce their ad spend, and increase their conversions. When we started working with this client, they had an existing website which was not tracking user data and organic search traffic. They were not leveraging the power of Google Business Listings and were running Google Ads without tracking their spend for search terms. After analyzing their business, we developed a strategy to track user behaviour, optimize their on-page content, decrease their ad spend, and increase their leads/conversions.
Solution
After presenting the client with our data from their online presence checkup, we created an online strategy for their business. We immediately got to work adjusting their on-page SEO, optimizing their Google Ads campaigns, and providing a roadmap for improving their Google Business Listing presence. First, we adjusted their website content with the following procedures: • Competitor Keyword Research • Schema Markup for Local Business • SEO Meta Descriptions & Image Data • Events & Conversion Tracking • Search Engine Tracking This allowed us to rank them for high traffic and commercial intent keywords related to their real estate marketing services. Our website tracking enabled us to understand which traffic sources leads were coming from. Most leads were coming from organic search traffic, and a few from Google Ads. Second, we used the our new data to optimize their Google Ads. We removed hundreds of search phrases which were unrelated to their business. This alone saved them hundreds of dollars a month. We then increased the spend for search phrases which were related to their business and leading to conversions. Third, we optimized their Google Business listing and sent them a plan for maintaining their rank. The client now receives at least one 5 star review every week, and is ranked in the top 1-3 for their services on Google Maps.
Results
Our strategy decreased their ad spend per conversion by over 150% and doubled their conversions. After analyzing their Google Ads data, we increased their spend on high converting keywords, creating even more leads! • 50% Increase in Search Traffic • 100% Increase in Conversions • 150% Decrease in Cost per Conversion
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.