How to update a website without losing rank

A Marketing Story by #ADINDEX about Karandash
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Karandash
Improve User Experience

Challenge

Problem. An outdated site that does not meet modern usability trends and search engine requirements. Task: to ensure a successful site update process, minimizing possible risks.

Solution

To develop the right approach, which will allow: - establish a workflow; - avoid mistakes; - achieve the intended results. Formally, we can divide the process of updating a site into the following stages: 1. Preparation for the start of work; 2. Implementation of technical tasks; 3. Analysis of completed works; 4. Site release.

Results

Upon completion of the work, we received: - Updated website design; - Website positions remained the same – they did not fall and did not grow; - The site adapted for mobile devices; - Filter pages have been implemented, due to which the site structure significantly expanded. dded an alternative language version of the site; - Added the logical interlinking blocks for correct weight distribution on the site and greater user engagement; - Optimized Blog section with thematic subject categories and subcategories; - The site speed has increased; - A highly functional CMS was added, which allowed solving the client’s business issues.

~35 Employees
$10,000 Min Budget
9 Stories
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#ADINDEX

Dnipro, Dnipropetrovska oblast

#ADINDEX is effective growth strategies and a clear execution. WHO WE ARE? #ADINDEX is a team of skilled experts in online marketing from Ukraine, Dnipro. Our goal is to help develop the business and attract more customers with the help of digital tools. Our agency is seven years old. Our team is now...

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