Challenge
Roscoe Brown is one of the largest heating and air companies in Middle Tennessee. With 80 years and rich history, the company has carved a name for itself over this span. Roscoe Brown chose Adams + Swann to handle their advertising and digital marketing efforts and was tasked to create a new website, develop new advertising strategies, and manage social media.
Solution
Website design with intent In developing the Roscoe Brown website, the goal was to take the point of view of the customer and ask relevant questions such as to what are you searching? Where do you live? Then develop a system that would take potential customers deeper into the website. Also, we matched these questions with other information the customer desired to be prominent such as payment and contact options. The end result was a website that automatically segmented the customer by location and their desired service for which they were searching.
Results
With their new website, contact form inquires to schedule cooling, heating and plumbing showed increases significantly when compared to the previous year.
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