Challenge
Founded in 2018, Qolo is the B2B payments hub for the New Economy with a mission to help businesses navigate today’s complex payments and financial transactions landscape. Qolo empowers businesses to manage payments efficiently with an eye toward growth and reduced expense. Qolo supports companies wherever speed, security and cost of payment are important including gig worker payouts, distribution payments, multi-currency and cross-border businesses and modern fintech firms. At the time the Qolo team approached us with a project in mind, the customer had a great idea, a PowerPoint presentation with rudimentary wireframes, and a google doc with some of the features for their product. Our role in this endeavor involved turning this idea and a list of features into a functional and validated design for both desktop and mobile devices.
Solution
Wireframes & User Flows Based on the documents we were provided with, we’ve turned the list of features and requirements into user flows & wireframes to validate the logic behind the flow. Having reiterated a few times to address some of the initial design issues, we’ve come to a deliverable that was ready for early usability testing. The Qolo team took the responsibility to test the current flow with both internal and external users. Having received initial positive feedback, we were ready to move forward with designing the brand aesthetic. Moodboard development In terms of the brand aesthetic, the Qolo team just had their logo at the time. Having used Qolo’s logo as a springboard in terms of colors and style, we’ve gathered a list of relevant design references to settle on a specific look & feel we wanted to accomplish. User Interface Design Having settled on a visual style that conveys Qolo’s brand personality, we moved on to turning the wireframes into the final user interface. This process involved both designing for mobile, tablet and desktop devices.
Results
Results & Outcomes A developed brand aesthetic almost from scratch; A fully designed coding-ready responsive app; An idea brought to life through design.
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