Challenge
Linkmedia360 is platform agnostic and they work with many clients that have many different CRMs, so they needed a marketing automation platform that integrated with the CRMs that were most common in senior living. They were looking for a solution that would be flexible in not only doing emails, but also landing pages, web forms, collecting data from the website, lead management, and reporting.
Solution
Linkmedia360 uses ActiveDEMAND to provide marketing automation for senior living clients Since selecting ActiveDEMAND, Linkmedia360: Use drip campaigns to nurture prospects Capture, filters, and then sends leads directly into client CRMs Use native forms and virtual form submits to capture data Support online advertising with landing pages Spin up and manages events Integrate ActiveDEMAND with senior living CRMs Use the API where advanced integration is needed During Covid-19, Linkmedia360 has helped many of their clients transition to virtual based events, such as doing virtual facility tours using ActiveDEMAND and its tight integration with GoToWebinar and GoToMeeting.
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