Hurdl

A Marketing Story by Acklen Avenue about Hurdl
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Hurdl
Improve User Experience

Challenge

Hurdl was able to custom program their wearables (Pixl)but they were not able to conduct surveys of users or send configuration data from the cloud to the user.

Solution

Built a SMS-based survey system for Twillio w/ ability to migrate to other vendors if needed Built a backend to create survey questions (AWS) Built Raspberry Pi software to pull survey answers and broadcast to the Pixl devices We built the Hurdle Antenna Interface. A bridge between the registration database, a DMX Console and the Pixls. The Evolution Repeated zig-zags based on client need: Researching & integrating 3rd party datasets Migrate website to AWS platform Other ‘urgent’ requests because of startup nature of business Client had other visions/goals that we helped evaluate: Big data Migrate website to AWS platform Other ‘urgent’ requests because of startup nature of business Users can manage SMS questions and events preferences through the platform in real-time

Results

We built an SMS platform capable of interacting with any cloud-based SMS vendor A website so users could easily log in, add new events, update questions and see real-time data from the event An app for Raspberry Pi to download the survey results and transmit them to the Pixls Hurdl now has in-house developer(s) continuing working on project and using our code to further their company goals. Hurdl identified that there were two distinct products (big data play & SMS Pixl) and went through a re-org to help them grow both. While we didn’t directly influence, our involvement helped them ID the pain point & indirectly led to a solution.

~75 Employees
$25,000 Min Budget
1 Stories
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Acklen Avenue

Nashville, Tennessee

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