Centura Collage


Access To Media + Centura College
Increase Sales


485%

Increase in New Leads


23%

Increase in Click-through Rate


138%

Decrease in Cost Per Acquisition

Challenge

Increasing leads and decreasing costs.
Centura College’s goal over the 5.5 month period was to increase leads while decreasing the cost per acquisition. Before Access to Media optimized the campaign Centura received 66 leads, .71% Click-Through-Rate, and a .78% Conversion Rate.

Solution

  • Social Media Management
  • Online Advertising

Access to Media created separate campaigns for each college program. This way we could target users that would be interested in that particular field. We targeted Facebook & Instagram user ads based on demographics and interests.

Access to Media created separate campaigns for each college program. This way we could target users that would be interested in that particular field. We targeted Facebook & Instagram user ads based on demographics and interests.

Results

  • 485% Increase in New Leads
  • 23% Increase in Click-through Rate
  • 138% Decrease in Cost Per Acquisition

After Access to Media optimized the campaigns, we collected a 485% increase in leads, 130% increase in clicks, 22.5% increase in Click Thru Rate, and 138% decrease in cost per acquisition. With such a decrease in cost per acquisition their budget was able to go further and collect more leads from users.

Centura College

The Client
Centura College

Education Services
~990 Employees

The Agency
Access To Media

Chicopee, Massachusetts
~30 Employees