Challenge
With annual sales exceeding $13 B, Parker Hannifin is the world’s leading diversified manufacturer of motion and control technologies and systems, providing precision-engineered solutions for a wide variety of mobile, industrial and aerospace markets. The company employs approximately 58,000 people in 49 countries around the world. Parker did not use CRM tools (relied only on Lotus Notes and spreadsheets). All sales and BD processes were manual. The goal was to grow the business for the Diversified Technologies business unit leveraging best practices in CRM to manage the business.
Solution
Accelent helped this division leverage SFDC to build a pipeline to track opportunities (replace the current spreadsheet being used today) and integrate with Eloqua to market to key target segments. The team work with the marketing managers to design and build nurture Lead management; we have been supporting this company for over two years.
Results
Automated Lead and Opportunity management thru SFDC and Eloqua, integrating with existing systems Organizational process flow with define roles and responsibilities Integrating Third party Sales and Distribution teams Eliminating requirements for hiring additional Sales and Marketing resources
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