Necker Island

A Marketing Story by Abelow PR about Virgin Limited Edition

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Virgin Limited Edition

Increase Brand Awareness

Challenge

Position Necker Island as the pinnacle of the Virgin Ultimate collection

Solution

Hosted multiple groups of press from the U.K. and U.S. and individual press trips. Arranged appearances for Richard Branson to promote the destination at high-profile events and happenings in New York and L.A.

Event Management

Reputation Management

Results

Over 200 million impressions Cover story in Sports Illustrated’s Swimsuit Issue Feature coverage included: Tattler, London Times, Architectural Digest, Forbes and Buzzfeed.

200,000,000

Earned Media Impressions

Source: https://abelowpr.com/project/necker-island/

~5 Employees

$5,000 Min Budget

1 Stories

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Abelow PR

New York, New York

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