Challenge
Golkonda Resorts is a reputed 5-star luxury resort in Gandipet, spread across 13 acres. It offers a magnificent view of the Osman Sagar Lake. Even though it is a very well-known and established luxury resort, the distance from the city is a major concern. This is the biggest reason why people chose other resorts, that are closer to the city. It was important to communicate that despite the distance this was a resort worth visiting. Another challenge was the “No Kids Policy” during night times. Families looking for a weekend away from home found this to be a great hindrance.
Solution
We used the two most powerful online platforms to launch our campaigns, Facebook and Google, driven towards table reservations at The Minar, their most coveted hotel.
Results
Within 3 months, we saw sharp increase in the number of reservations and the ROI rose by 3X.
8views
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