Challenge
Armada wanted to create a new eCommerce site that could be used for both their B2C and B2X focuses, all while keeping their incredible artistic aesthetic. Multi-lingual, with special Membership tiers and pricing, the project would span multiple CMS and be heavy in integration techniques.
Solution
530medialab would design and develop a new eCommerce site that could be used for both B2C and B2X. The B2C site would be visually dynamic, featuring large graphic and tech heavy details while using categories to drive Add to Cart or Find a Dealer.The B2X site would utilize approved membership with designated pricing tiers. 530 would build for both US and Canada with the added feature of multi-language for the Canada site.
Results
Armada has seen both Membership levels and sitewide revenue grow since completion of initial website launch. In addition to improving the overall eCommerce experience, adding a complete and comprehensive Digital Marketing program has also helped Armada Identify, Attract, Convert, and Evangelize their Lifestyle Brand’s Ideal Customers resulting in an increase in both B2C and B2X sales.
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