Emerald Coast Regional Council
Challenge
West florida regional planning council was rebranding and came to us for a new identity and voice to go with the new brand – emerald coast regional council – ecrc. The old branding looked outdated and didn’t fully communicate their involvement in the regional Transportation Planning Organizations (TPO). ECRC focuses on community collaboration and innovative solutions to growth-related problems as well as providing technical assistance, planning, and advisory services to local governments, state and federal agencies, and the public.
Solution
ECRC strive to preserve and enhance the quality of life in northwest Florida, and it was imperative the new identity communicated some key messages: 1. Northwest Florida Location 2. Involvement with the 3 Northwest Florida Regional TPO’s (Transportation Planning Organizations) 3. Teamwork and collaboration 4. Forward-thinking and advancement 5. Tie into the Emerald Coast 6. Simple, minimalistic, but current style. SERVICES Brand Strategy Brand Identity Art Direction
3SIXTY Marketing
3SIXTY Marketing Studio is a full-service creative, branding, and print boutique for all your marketing design and printing needs, from graphic design, branding, logos, direct mail, EDDM, to business cards, brochures, custom printing, digital and more.
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