Pivoting for Sustainable Growth
With small businesses closed during COVID, the focus pivoted to online to drive revenue in a highly competitive and saturated category with the increased threat of substitute products.
Tenth Man Marketing developed a customized marketing strategy and 12-month marketing plan with short and long-term goals in mind: Key online marketing initiatives focused on increasing sales in the short term. A full analysis and strategy were created to pivot the brand to build sustainable growth over the long term. SHORT-MID TERM Website Conversion Tools & Testing: Increase conversion on the website through an integrated e-commerce strategy. Customer Retention: Automated emails were created to increase customer retention and loyalty. Social & Content: A content strategy was created to increase reach/engagement through unique storytelling. LONG TERM Brand: Developed customer personas and enhanced the brand's value-prop to expand the business. Wholesale: Developed enhanced wholesale capabilities including automated emails, refreshed images, packaging, and the development of new product lines. Organic Search: A comprehensive analysis was conducted. A solution was then implemented to improve SEO across the retail site.
50% increase in website traffic from search in 1 month alone 130% conversion rate increase in the first month 70% increase in social engagement in 1 month alone 70% increase in search impressions 80% increase in search click-through rate (in the United States alone)
Tenth Man Marketing
Are you a small business, entrepreneur, or e-commerce store looking to grow your business? With 15 years of experience managing marketing campaigns for banks like RBC, HSBC, & BMO, plus e-commerce businesses, and financial planners, Catherine at Tenth Man Marketing is your go-to expert for all your marketing strategy, social...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.