Women’s fashion brand Increases ROAS by +386%

Routes 4 Media + Sassy Lila
Increase Sales


Increase in Return on Ad Spend




Sassy Lila are an early stage women’s fashion brand trying to disrupt and compete in a very saturated market. They came to us when they were struggling to scale their paid social and search advertising, as their ROAS was worsening.


  • Social Media Management

A full-funnel data-driven strategy that allowed us to scale profitably and grow faster. This approach allowed us to account for each level of the sales funnel: Consideration, Conversion, Loyalty and Advocacy and the model we follow is below:

Plan – A data-driven approach to review current social advertising effectiveness, customise analytics, set up KPI dashboards and objectives.
Reach – Build awareness using relevant techniques and tactics.
Act – Encourage interactions on the website or social media to help generate leads for the future.
Convert – Use retargeting and nurturing to persuade audiences to book and enquire.
Engage – Increase sales from existing customers by improving personalised communications.


  • 386% Increase in Return on Ad Spend
  • 48,000 Sales

ROAS Increased by +386%.
We have optimised their remarketing funnel and implemented our growth strategy which resulted in us to increasing the account ROAS by a staggering +386%.

Additional $48,000 per month generated with the same ad spend.
Lift in ROAS from us revamping remarketing funnel and our adjustments to cold audiences resulted in additional $48,000 per month generated with the same monthly ad spend on Facebook and Instagram Ads.

The Client
Sassy Lila

~1 Employees
Routes 4 Media

The Agency
Routes 4 Media

London, Greater London
~5 Employees