Connecting Commuters Through Water Transit
A Marketing Story by
RadiantBrands
about
San Francisco Bay Ferry
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San Francisco Bay Ferry
Improve User Experience
Challenge
The Water Emergency Transportation Association (WETA) is a growing network of ferries with routes covering much of the San Francisco Bay Region, from Vallejo to Oakland, South San Francisco and Alameda. This network will someday connect many of the Bayside cities by water to San Francisco. Radiant had the wonderful opportunity to develop the signage system for the new Richmond Ferry Terminal and worked closely with Wong and Logan Architects and the Ferry District in creating this highly visible signage system and terminal identity for commuters.
Solution
Signage system and terminal identity
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