ReadyChefGo! - They had a bag. We had a big idea.


The Miller Group + The Miller Group
Brand Development


40%

Increase in Sales

Challenge

Elkay Plastics is one of the largest grocery store distributors in the U.S. They largely focus on supply side [commodity] products and services. When they acquired the North American distribution rights to a new cooking bag, they turned to The Miller Group.

Solution

  • Branding Strategy
  • Research
  • Online Advertising

We worked with their sales and marketing team to develop the “Ready.Chef.Go!” brand name, tagline, logo and complete identity program, along with consumer-facing point of sale materials, consumer and trade ads, digital and social media solutions.

Results

  • 40% Increase in Sales

Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country. Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.

The Miller Group

The Client
The Miller Group

Professional Services
~15 Employees
The Miller Group

The Agency
The Miller Group

Los Angeles, California
~15 Employees