ReadyChefGo! cooking bags


The Miller Group + LK Packaging / Elkay Plastics
Brand Development


40%

Increase in Sales


1,500

Increase in New Clients

Challenge

LK is one of the largest grocery store distributors in the U.S., largely focused on supply side [commodity] products and services. When they acquired the North American distribution rights to a new cooking bag, they turned to The Miller Group to determine how to best market the bags.

Solution

  • Branding Strategy
  • General Consulting
  • Research
  • Corporate Identity
  • Digital Design
  • Video Production
  • Social Media Management
  • Mobile Marketing
  • Email Marketing
  • Online Advertising

We worked with their sales and marketing team to develop the “Ready.Chef.Go!” brand name, tagline, logo and complete identity program, along with consumer-facing point of sale materials, consumer and trade ads, digital and social media solutions.

Results

  • 40% Increase in Sales
  • 1,500 Increase in New Clients

Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country. Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.

LK Packaging / Elkay Plastics

The Client
LK Packaging / Elkay Plastics

Containers & Packaging
~150 Employees
The Miller Group

The Agency
The Miller Group

Pacific Palisades, California
~15 Employees