Centra Credit Union: Adulting is Hard


The Miller Group + Centra Credit Union
Increase Sales


20%

Increase in New Members

Challenge

The average credit union member is 47; so securing members between the ages of 25 to 40 can be challenging. That’s why Centra Credit Union, one of the Midwest’s largest, tasked us with increasing their millennial membership. We developed several campaigns focused on educating and empowering consumers to make sound financial decisions. The work contributed to thousands of inquiries and a 20% increase in millennial members.

Solution

  • Branding Strategy
  • Corporate Identity
  • Signage
  • Video Production
  • Inbound Marketing
  • Email Marketing
  • Radio
  • Online Advertising

We developed several multi-media campaigns - including radio, OOH, video/TV, social, PR, activations - focused on educating and empowering younger consumers, especially millennials, to make sound financial decisions.

Results

  • 20% Increase in New Members

The work contributed to thousands of inquiries and a 20% increase in millennial members.

Centra Credit Union

The Client
Centra Credit Union

Banks
~240 Employees
The Miller Group

The Agency
The Miller Group

Pacific Palisades, California
~15 Employees