Trans Asia Pipeline Services


jpdagency + Trans Asia Group
Brand Development

Challenge

Trans Asia Pipeline & Specialty Services, a company headquartered in the United Arab Emirates in 2001 and with offices in the United Kingdom, Saudi Arabia and Singapore, Trans Asia is a leading solutions provider to Oil & Gas, Petrochemicals and Power Industries. The company has more than 400 experienced and specialist employees working in 12 different countries providing a variety of Pipeline, Process and Industrial Services.

Trans Asia was looking to refresh the brand, while maintaining its key recall and recognition. With expansion plans and a highly saturated market, creating a strong brand with own-able identity and colours that translate across various mediums presenting itself strongly in the digital realm.

Solution

  • Branding Strategy
  • Research
  • Digital Design

Jpd proposed to run in-depth visual audit, strategy and brand positioning, along with brand identity refresh, look and feel and brand guideline to support string roll out. Jpd team also looked at the design and development of a new digital presence for Trans Asia.

Running an in-depth research, along with the employee internal workshops, Jpd proposed brand positioning “Beyond Delivery”, reflecting the company’s culture of delivering great results under high pressure and extreme external conditions.

Results

Jpd has refreshed and modernised the current brand identity and look & feel, leaving the room for strong brand recall. Following a refreshed brand, a new UX has been developed for the digital experience, optimising customer experience online.

The Client
Trans Asia Group

Gas Utilities
~150 Employees
jpdagency

The Agency
jpdagency

Dubai, Dubayy [Dubai]
~3 Employees