Challenge
The co-founders of this company are the real leaders. They were quick enough to realise their well branded business – ‘a co-working space’; should close/end with grace and they should open up to the challenges born/created due to pandemic. They chose to proactively invest in creating quick and easier solutions to a couple of identified challenges. Considering their immense knowledge in building software solutions, they identified the evident challenges at schools, traditional and popular libraries and they took one step at a time, built smart solutions and scaled them to support different verticals of same/similar business. Isn’t that true leadership – Entrepreneurs who has the presence of mind to foresee the challenges and with no emotional exaggeration take clear decisions to provide apt solutions. One step at a time, at times it could be micro steps and at times could be big leaps. Their bold decisions and subtly implementing constructive solutions helped evolve some space or the other. Some of their solutions generated revenue and some catered to society and some nudged traditional elderly cautious business owners consider technology’s support to move ahead. They surely did and continue to contribute and make life a bit more easier for us, to get accustomed in our brand new world. And we are fortunate to create a brand new identity to this focused brand new start-up
Solution
Brand identity
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