Guns N’ Roses Press event
A Marketing Story by
Hudson & Nine
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Guns N' Roses
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Guns N' Roses
Product Launch
Challenge
Hudson and Nine designed and executed a “Rock and Roll Chic” press event for Universal Music’s release of the Guns N’ Roses Collectors Box Set.
Solution
Creative highlights of the activation include custom wallpaper print designed from brand memorabilia, a larger than life Collector’s Box used as a photo booth and an interactive listening station for fans to hear exclusive tracks. The event attracted many notable influencers and successfully created a media buzz around the product launch.
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