Helped Increase Ad Revenue 110% YOY


Inflow + KEH Camera
Increase Sales


76%

Increase in Return on Ad Spend


110%

Increase in Sales


11%

Increase in Conversion Rate

Challenge

Inflow had previously worked with KEH’s president at a different company, so when it was time to set KEH’s digital marketing strategy, he knew who to call. We helped him structure custom campaigns for KEH’s best chance of success — starting with paid advertising and SEO services, eventually adding conversion rate optimization and paid social, as well.

Solution

  • User Experience (UX/UI)
  • E-Commerce
  • Inbound Marketing
  • Online Advertising

*Paid Social Advertising*
Inflow applied our “See, Think, Do” full-funnel approach to paid ads:
- Used existing video assets to optimize ad creative toward product purchase
- Segmented out existing heavy site traffic based on customers' views
- Retargeted "add to cart" customers with specific product ads

*Paid Advertising*
We restructured KEH's account entirely by:
- Optimizing Google product data feed with brand, lens size, and other product details
- Cutting wasted ad spend by 36%
- Analyzing historical data and targeting highest-return search queries
- Segmenting multiple-tiered campaigns by product type
- Enabling dynamic retargeting for product and brand awareness

*Conversion Rate Optimization*
We tested for conversion rate lifts by running experiments on:
- Search-focused homepage vs. content-focused homepage
- Contact prompts for "item not found" results
- Warranty upsells after "add to cart"

Results

  • 76% Increase in Return on Ad Spend
  • 110% Increase in Sales
  • 11% Increase in Conversion Rate
  • 865,000 Increase in Sales

110% increase in ad revenue YOY
75.7% increase in overall ROAS
11.4% increase in conversion rate

KEH Camera

The Client
KEH Camera

Consumer Discretionary
~150 Employees
Inflow

The Agency
Inflow

Wheat Ridge, Colorado
~34 Employees