Winery Marketing
Challenge
Italian winemaker, Gambino Winery, was looking for a marketing and brand development firm to assist in the expansion of the brand in the domestic market.
Solution
Eventige developed solutions that included new branding, on-site wine order systems, and marketing automation programs. The systems allow on-site customers (like Rihanna and other celebs), and their unique Gambino Wine Club members to order directly. Now visitors and members enjoy a consistent brand experience at every touch-point. Other solutions included unifying online public relations, search engine optimization systems, and top of inbound funnel programs into a cohesive brand marketing mix.
Results
The results significantly improved product attraction and sales for the wine club. TripAdvisor bookings also increased for consumers traveling to Mount Etna to wine and dine on-site.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.