Challenge
Intel drives the majority of their sales through their partner alliance channel. They needed a global program that could give their alliance members easy access to the powerful Intel brand— anytime, anywhere.
Solution
We created a dynamic, multi-language portal that included educational tools and brand resources to educate resellers on how to properly leverage the Intel Alliance brand. We also developed content—a library of videos, brand guidelines, talk tracks, and marketing program templates—for all Alliance members to leverage.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.