Hello Bello

A Marketing Story by deckagency.com about Hello Bello
5 Views | 0 High Fives
Hello Bello
New Market Entry

Challenge

Hello Bello is a collection of plant-derived, eco-friendly baby care products that was created to eliminate the choice many parents face between what's best for their kids and what's best for their budget. After finding success in the US market, Hello Bello was looking to expand into Canada.

Solution

To announce the brand's expansion into Canada, DECK leveraged data and insights to develop press materials, ensuring we were reaching the right audience with the right messaging. Additionally, we strategically utilized Hello Bello Co-Founder Kristen Bell's time in Toronto to execute a 2 hour press junket. As a result, we secured brand features in The Globe and Mail, National Post, Today's Parent, Elle Canada, The Kit and eTalk to name a few. To provide third-party validation, we engaged influencers as brand advocates. We sent branded bundles to hundreds of on-brand influencers across the country, resulting in over 10 million social media impressions for the brand.

d
~13 Employees
$10,000 Min Budget
Become A Partner

deckagency.com

Toronto, Ontario

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Saxon's Fine Jewelers
Saxon's Fine Jewelers
3 years ago
3 years ago
Blue Runner Foods
Blue Runner Foods
3 years ago