Case Study Showcase

Reintroducing A Legend

Honda refreshes a brand

The iconic Honda Gold Wing established the “touring” segment over forty years ago. Yet without a major model upgrade in almost two decades, it had lost its luster and was considered a motorcycle...

Houwzer is a startup real estate brokerage seeking to disrupt the market by hiring full time agents and waiving the selling agent's commission, saving their customers thousands. As they prepared for...


CSRA refreshes a brand

Position and amplify the CSRA brand as a true innovator and the IT company of choice to attract potential customers and employees.

Because Your Success Matters

BSM refreshes a brand

BSM invented the driving test, taught the Queen to drive and celebrated a 100-year anniversary. The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+...

Winery Marketing

Gambino Wine refreshes a brand

Italian winemaker, Gambino Winery, was looking for a marketing and brand development firm to assist in the expansion of the brand in the domestic market.

Revolutionizing chemical manufacturing

Spectrochem Pvt refreshes a brand

Spectrochem was born in 1984 to meet the challenges of chemistry, and were the first to introduce High Pressure Liquid Chromatography (HPLC) systems across laboratories in India. Family owned, they...

Be your best at work

Beatties refreshes a brand

Beatties Basics, a Niagara institution since 1860, knew it couldn’t rely on its rich history to grow an equally bright future. The mid-sized office supplies company was struggling with name...


ZAGG refreshes a brand

BRAVEN’s Bluetooth speakers carry a unique sensibility. The popular audio device is one of the few that can be listened to anywhere - unplugged - which means that consumers can use BRAVEN speakers...

Simplify ASC

Simplify ASC refreshes a brand
Golden Spiral

The Problem Simplify ASC, formerly known as CyramedX, created a digital charting tool to help ambulatory surgery centers (ASCs) integrate handwritten notes with the electronic health records (EHR)...

Create and modernize PhRMA’s Partnership for Prescription Assistance (PPA) within all digital touchpoints - social media, website, and other online resources - to transition as much consumer...

ReadyChefGo! - They had a bag. We had a big idea.

The Miller Group refreshes a brand
The Miller Group

Elkay Plastics is one of the largest grocery store distributors in the U.S. They largely focus on supply side [commodity] products and services. When they acquired the North American distribution...

A global powerhouse like Abbott needs a connective strategy that celebrates the work being done within individual business units while conveying an aligned purpose. This is why Abbott came to 50k to...

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