Challenge
The Freely in Hope brand features many colors, but felt overwhelmed with the use of it. They also wanted to being a more authentic feeling to their brand.
Solution
They came to us to help them create a new brand style that was colorful, powerful, and positive with core focus of freedom and hope. We implemented that brand colors as we were inspired by authentic fabric patterns from Kenya and Zambia. Using hexagons to mirror their logo, diagonal lines to break up content, and cutouts of fabric patterns in their brand colors, we created a fresh, unique website design for them. We made it all on a drag-and-drop Wordpress builder, empowering their team in America or Africa to make updates quickly.
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