Asheville Lash Company
Challenge
The underlying belief of BrandGrow is that any growing company can use fundamental digital marketing principles regardless of industry or size. As an example, we worked with a new business just opening their doors in the small mountain town of Asheville in North Carolina. This is the story of, Sonja, and her adventure growing a custom eyelash extension salon from nothing. She decided to open up her first solan in downtown Asheville and let us document the results of our work together. It seemed like the perfect opportunity to write a case study about their experience with digital ads and share the results.
Solution
It started a few months back when we were discussing the business idea as a whole. It sounded like a very exciting and challenging project for us to tackle. Taking the plunge on a new business idea isn’t easy and doesn’t come naturally to a lot of people, but the vision was very clear: to build a thriving eyelash extension business. We talked about the goals for Asheville Lash Company, and we came to some conclusions about what we needed to do. First, a little about BrandGrow. We have experience with clients across the board in terms of industry and size. We have worked with large furniture retailers, B2B SaaS companies, and most would be considered large or enterprise. What is interesting is that the principles, strategies, and tactics used at a larger scale also work at medium or even start-up scale. For BrandGrow, working with a brick and mortar location presented a fun new challenge for us to take on (learn more about our digital advertising services). For this case study, we’re only going to focus on one of the services that we currently offer, digital advertising. It is a multi-layer approach to online ads utilizing multiple platforms, customer data points, and results-oriented approach. Our belief is that there are many ways for your customers to find you, so you have to either be very sure of when, where, how, and why your customer is going to buy from you or we have to figure that out over the course of the campaign. They already had a lot of the crucial basics covered in terms of being ready to promote the business. They had a strong “home base” website to for customers to engage with, they had strong branding with skilled photography and graphic design work and we had a clear set of customer definitions. Going through our extensive on-boarding process was pretty straightforward and we were able to get the campaigns built pretty quickly (You can set up an appointment to learn more about our process).
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