Anguilla Tourist Board
Challenge
Tucked away in the Eastern Caribbean you’ll find tranquility at its best. Popular among discerning travelers and celebrities alike, this hidden gem was looking to shed the perception of being hard to find and hard to afford. Following hurricane Irma in 2017, Anguilla needed to rebuild tourism as quickly as the determined Anguillians had rebuilt the island.
Solution
How do you put an island in the sun in the spotlight? We started with a rebrand of the island and carried it through online and offline communications, revamping and reenergizing Anguilla’s approach to digital marketing and social media. Positioning strategy. Anguilla is known for amazing beaches, privacy and relaxation. But many didn't know Anguilla by name and in a crowded marketplace for travel destinations many were looking for more. We highlighted undiscovered wonders of the rocky island in adventure, caves and cliffs and beauty many did not expect from a beach destination.
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