Presentation of RW&Co. Spring Preview
Challenge
To present RW&Co. Spring Preview to media and influencers in Toronto & Montreal, bicom suggested bringing the campaign ideation and mood board to life within the offices of the agency.
Solution
bicom created a space that embodied the alluring elements, such as flowered and bright colours, of the RW&Co. Spring collection into its offices in Toronto & Montreal. Curated music played in the background, adding to the overall fun ‘spring’ ambiance, with a photographer on both sites capturing the event. For finishing touches, bicom created a flower photo booth background that, not only added on to the overall impressiveness and experience, but also created for lively social media experiences, which were inspired by the Spring collection.
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